Credit Karma

Credit Karma Tax

Category

Marketing, advertising

Deliverables

Social media assets, Snapchat filter, illustrations

credits

Credit Karma Tax Marketing Team

Overview

With Credit Karma Tax's target audience of young adults from ages 18-24, social media marketing is key to recruiting new users to their services. As a member of their marketing team, I created social assets to celebrate the many ways Credit Karma can give you a stress-free tax season.

Approach

I used our brightest brand colors to create a fun and inviting visual language. The messaging in each asset has a positive tone, and highlights just a few of the perks Credit Karma Tax has: free filing, easy process, 24/7 support. Additional elements such as confetti and simple flash animation add excitement and make the designs more engaging.

Snapchat Filter

I create a custom filter using Lens Studio that would promote tax season and potentially make users curious about Credit Karma Tax. While confetti and sparkles fly across the background, a speech bubble float’s atop the user’s head, animated with quirky messaging that surrounds the theme of taxes. When the user opens their mouth, the message stops at random.

Illustrations

Credit Karma's advice cards are in-product ads intended to educate users to learn about our other services. My role was to illustrate images for CK Tax, CK Savings, and CK Auto.

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