FORM is a conference for business and tech leaders in architecture, engineering and construction to explore emerging technologies that can enhance construction productivity. Targeted towards architects, engineers, and tech leaders, it offers opportunities for learning, connection, and growth within the industry.
FORM's branding is influenced by the process of designing and building cities and structures. The logo is set in Work Sans, and it contains geometric shapes made from heavy strokes, with subtle details of perpendicular, dotted lines. The color palette is sophisticated and simple, with hues similar to ones seen at a hardware store or development site. The gridded pattern reinforces the overall brand and theme of geometric structure and architectual planning.