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Where form meets function.

FORM Conference
branding, typography
An educational home base that focuses on the innovative technology of construction and architecture.
Category
Branding, typography, print
Deliverables
Custom logo, t-shirt, badges, pens, notebook, buttons, brochure, tote bag, website, way-finding, billboard
credits
Sean Bacon,  Bradford Prairie
Overview
FORM is a conference for business and tech leaders in architecture, engineering and construction to explore emerging technologies that can enhance construction productivity. Targeted towards architects, engineers, and tech leaders, it offers  opportunities for learning, connection, and growth within the industry.
Approach
FORM's branding is influenced by the process of designing and building cities and structures. The logo is set in Work Sans, and it contains geometric shapes made from heavy strokes, with subtle details of perpendicular, dotted lines. The color palette is sophisticated and simple, with hues similar to ones seen at a hardware store or development site. The gridded pattern reinforces the overall brand and theme of geometric structure and architectual planning.
LOGO
typefaces
color palette
#dcd1c0
#ea6d34
#373636
elements