Packaging, typography

Custom logo, product packaging, e-commerce website,  advertising

Sean Bacon, Serina Chantrachuck, Ana Gumbayan, Bradford Prairie

Mamacita is a cruelty-free and vegan friendly nail polish brand for the bold and unique. It offers the contemporary nail polish consumer with the most, custom curated colors and shades paired with sleek and sexy packaging  opacity and coverage.

The custom logotype is inspired by blackletter. It has dramatic weights and sharp edges to replicate an edgy attitude one can express. While the logo is bold, the rest of the packaging is set in Neue Machina, a clean and sophisticated typeface that holds similar weights and strokes as the logo. The brand is sleek yet offers fun and bright colors that can enhance a simple nail design and your overall look.